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hcsm Masterclass: Wits University, School of Public Health
February 17, 2020 @ 10:00 am - 3:00 pm

Healthcare Communications and Social Media South Africa (hcsmSA) will facilitate a training workshop for early-career researchers at the Wits University School of Public Health titled: “Getting started with Twitter for public health research”. This event is by invitation only. For further information about this and other hcsmSA workshops, contact Vanessa Carter at 072 2135 358.
AGENDA
Host: Healthcare communications and social media South Africa (hcsmSA)
Facilitator: Vanessa Carter (e-Patient Scholar at Stanford University Medicine X) and
founder of hcsmSA
When: Monday 17 February 2020
Where: School of Public Health, University of the Witwatersrand, Resource Centre
Time: 10:00-15:00
ARRIVAL:
10:00 – 10:15: Tea, coffee and snacks
WELCOME
10:15 – 10:25
10:25 – 10:40: INTRODUCTION TO HCSM
Welcome and brief overview of the healthcare social media landscape
10:40 – 11:40: UNDERSTANDING THE ETHICS FIRST
10:40 – 11:05: Overview of ethical use in social media
11:05 – 11:30: Pitfalls and benefits of social media in medical research
11:30 – 11:40: Q & A
11:40 – 12:10: SHORT BREAK
12:10 – 14:30: HOW TO GET STARTED ON TWITTER FOR PUBLIC HEALTH
During this session, our founder will provide one-on-one training around the professional use of Twitter for
public health. Interactive session: Please bring a laptop along.
LEARNING OBJECTIVES:
Is South Africa using Twitter?
Why is Twitter being used in public health?
How to create a professional Twitter profile
What are hashtags and where do I find the best ones?
What is Symplur and how do I use it for research?
Do I need to use Twitter management tools like Hootsuite?
Should I interact with the public or not?
What are healthcare Twitter chats and should I care?
How does my voice matter to public health issues including disease outbreaks?
How can I use Twitter effectively to follow the latest global health news, including how to create lists?
What about my privacy settings? Is it a good idea to make my profile private to everyone?
What about all this jargon I am hearing like trolls, tagging, mentions, RT’s and #FFs?
Should I be tweeting at medical conferences?
14:30 – 15:00: CLOSING
Speakers:
Dr Alisha Wade
Rural Public Health and Health
Transitions Research Unit
Prof. Lenore Manderson
Anthropology Dept.
Wits School of Public Health
Vanessa Carter
e-Patient Scholar: Stanford University
Dr Marietjie Botes
Director: Biolawgic Attorneys
Dr Brenda Kubheka
Director: Health IQ Consulting